The importance of actionable analytics

At Apteo, one of our favorite sayings is "you can't manage what you can't measure." We believe that the world of ecommerce is rich with data, but if you can't put that data to use, it may as well not even be there. That's why we've rolled out a full suite of actionable, predictive analytics that you can use to learn more about your customers, optimize your business, and run effective marketing campaigns.

This article will cover the key functionality in the analytics module and will walk you through both how to read the data and what you can use with the new insights you learn.

Analytics at Apteo

When you connect your store to Apteo, we'll analyze all your customer data and separate it into the following categories:

Use the links above to learn more about each individual page.

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