Klaviyo is an email and SMS service provider that lets you message customers with campaigns and flows. Using an API key that is specific to your Klaviyo account, you can integrate Klaviyo with Apteo, making it easy to synchronize segments you discover and create on Apteo with lists on Klaviyo. This guide shows you how to connect your Klaviyo account to Apteo.

Connecting With An API Key

Klaviyo provides API keys, which are like passwords that external tools, like Apteo, can use to access your Klaviyo account. By providing Apteo with a private key from Klaviyo, you'll enable your Apteo account to send segments to your Klaviyo account. The steps below walk you through the process of generating an API key on your Klaviyo account and using it to let Apteo connect to Klaviyo. The following steps assume you have already created an Apteo account.

Step 1: Generate a private API key on your Klaviyo account

To get started, log in to your Klaviyo account and navigate to your API keys page by going to Settings → API Keys.

Click the blue "Create Private API Key" button to generate a new key.

This will generate a new listing in the table below the button.

Click the edit icon to rename your key. Give it a reasonable name, like Apteo, and then click "Save Label."

Click the "eye" icon to reveal your key, then select the entire piece of text that is revealed and copy it to your clipboard.

Step 2: Enter your key into Apteo

Log in to your Apteo account and click on the gear icon ⚙︎ in the top right of the navigation bar.

Then click on the link for "Integrations". This will bring you to a screen where you can create a new integration.

Click on the button for "Klaviyo."

On the flyout copy and paste it into the text box that appears. Click the button to save your API key.

Once you've done this, you'll have the option to start synching segments or product recommendations to your Klaviyo account. When you first activate a sync, there may be a slight delay between the time you turn it on and when you see your customers in Klaviyo.

All customers from your segment will be synched to Lists on your Klaviyo account. These lists will be kept continuously up to date - members that are no longer part of your segment will be removed from your list and new members will be added.

Please note that since all Apteo segment members will be synched to your lists, you'll be responsible for ensuring you don't send emails to anyone that has opted out of marketing messages.

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